We offer 5 optional specialisations:

Health, Eco, and Sport Tourism

(e.g.: Sport tourism and sport events, health tourism, and ecotourism)

European Tourism

(e.g.: European tourism policy and regulation, Destination management, and tourism planning)

Tourism Development and Regional Management

(e.g.: Tourism and regional development, tourism destination management)

Travel and Event Management

(e.g.: Travel agency business administration, MICE, event management)

Commercial Hospitality

• Economics, methodology and business basics
• Social sciences basics
• Core courses in specialised business administration and management: Sustainable tourism basics, hotel management I, II, III, tourism marketing, basics of gastronomy, Hungary’s tourism geography, and SMEs in tourism and hospitality.

Graduates of the programme will know the principles involved in the functioning of the tourism sector, the domestic and international tourism market, and the trends, characteristics, peculiarities, and linkages between market participants.

They will be capable of planning, organising, managing, and controlling, in full or in part, the activities of tourism and hospitality businesses.

They will be able to develop tourism products innovatively and launch start-up businesses.

They will be in possession of human and social skills, co-operation skills, and the ability to recognise and effectively deal with problems related to guests through intercultural and multilingual communication, in line with the given type of organisation.

They will be able to apply IT skills relevant to the specialist field and will be able to co-operate in a project, team, and work organisation to effectively bring together regional participants.

Graduate students will be able to:

• perform tasks and fill jobs in certain specialist fields of tourism and hospitality (businesses, municipalities, National Parks, Tourist Information Offices, airlines, car rental agencies),
• fulfil managerial tasks at tourism businesses (hotels, boarding houses, restaurants, event organisation businesses, travel agencies),
• create attractive and experiential offers for local, regional, and national organisations (visitor centres, tourist destination management organisations) engaged in tourism development,
• undertake planning, performing, and managing co-ordination and marketing tasks at the regional level,
• continue their studies in a Master’s degree programme, if they so desire