Study location	Hungary, Budapest
Type	Masters, full-time
Nominal duration	2 years (120 ECTS)
Study language	English
Awards	MSc

Tuition fee	€3,000 per semester
Application fee	€150 one-time

Entry qualification	Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English

Other requirements	A motivation letter must be added to your application.

More information	international.uni-bge.hu/marketing

Overview

The aim of this program is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Those students for whom we can accept a minimum of 60 relevant credits from their bachelor studies have the chance to complete their master’s programme in just two semesters.

If you choose this programme…

Students who have completed the Masters degree in Marketing will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience. They will be able to:

• Manage medium and large enterprises, complex organizational units,

• Perform comprehensive economic functions in business organizations,

• Plan and manage complex management processes,

• Manage resources both in domestic and international, multicultural environments

Programme structure

• Marketing to enter international markets

• Applied marketing strategy

• Brand strategy – international branding

• Supply-chain marketing

• Trade and shopper marketing

• Integrated marketing communications

• Creative communication planning

Career opportunities

Job opportunities exist in the following positions at Hungarian and Foreign SMEs, multinational corporations and international organizations:

• International trade (procurement) manager

• Market researcher and market analyst

• International marketing strategic planner

• International marketing consultant

• Brand manager

• Marketing controller